ISBN0324317026

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International Marketing

International Marketing 0.00 of 5 stars

  • Author(s)  Michael R. Czinkota,  Ilkka A. Ronkainen,  
  • Binding  Paperback
  • Edition  8
  • ISBN  0324317026
  • ISBN-13  9780324317022
  • Publisher  South-Western College Pub
  • Release Date  8/18/2006
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Great for MBA Track
10/18/20074.00 of 5 stars
I purchased this as the textbook for an MBA class and I give it high marks for both read-ability and depth of coverage. Because I'd just finished a class on the Legal aspects of Global business, the first chapters were more of a review - however, if you're coming in without that background, this does very well as a standalone text. My MBA has been all distance learning classes - in which the book provides the vast majority of the information (no lectures) - and I have to say, this one is definitely up to that task!